Event marketing “Creativity vs. Logic” battle.
Do you ever wonder which side of your brain truly runs your business marketing?
Many times when I meet with a company or non-profit about their event marketing I find that they do one of two things: (1) they are too creative and the event/program has no direct correlation to their products or services or (2) they are so laser focused on their mission that the event is boring or bland.
This is what I call the “Creativity vs. Logic” battle. Do you ever wonder which side of your brain truly runs your business marketing? How do you think when it comes to your products or services? Is it more logical or creatively? In the world of business events, which makes more sense: being lead by logic or creativity? Keep reading and learn how both are useful to your reaching your end goal.
Creative: Everyone loves the creative side of events! For most that’s the FUN part when you get to use you imagination. People often think this is what planning events are all about: the color scheme, the entertainment, the food! In most brainstorming sessions the creative side is 90% of the conversation.
Logical: This side of events is the science. Budgets, event purpose, attendee demographics, tickets prices and even how many porta-potties per guest is discussed. This is the thinking that only a few (or one) in the room is concerned about. Although it’s only 10% of the discussion it’s probably 90% of what attendees remember if executed inefficiently.
Creative Reasoning: This is how you should think when forming an idea for your business event. It’s a way of looking at your products, services or situations from a fresh perspective that suggests unorthodox solutions. Unorthodox for you is “new event idea unique to your business.”
So which side of your brain should you use when planning your business even? That’s right: both! If you want it to be successful, your event must appeal to the reason behind the event (your products or services) and the presentation of your event (the creative way in which you represent your business).
Remember people want to attend events that are creative and entertaining, but as an organization you need your event to make sense. If it has no purpose then what’s the point?! So during your creative brainstorming session never forget WHY (logic) you are hosting your business event. Use creative reasoning instead of just creative and logical thinking alone.
Prepare an exhibition stand for a next outdoor exhibition.
An overview of the most important steps – be successful get results.
The preparation of an exhibition is the most important when targeting presentation at international trade shows.Organization
A short list of what needs to be prepared will help you to have an overview and how to get started:
1. Search online exhibition stand suppliers that provides both exhibition stand design and build.
2. Check the capability of the provider to produce unique designs and clean construction.
3. Define your budget and define your requirements and brief.
4. Select type of design you would like to have, get professional advice of how to implement exhibition targets in the design implementation.
For example, you wish to promote a new product, how to display it, how to promote, where to place the product with the highest visibility to the audience.
5. Create the message you would like to speak to the audience. Click here to learn how to setupt slogans audio visuals and other details.
After you prepare and decide that are already setup to proceed with your stand contractor who will prepare the design and finally the construction if you desired exhibition stand.
Next exhibitions: Gauteng Outdoor Expo. www.gauteng.outdoorexpo.co.ga
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Believe that most people are doing the best they can.Keep an open mind; discuss, but don’t argue.
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